Is the Super Bowl Party an Opportunity to Talk About Cannabis?

Photographer Benedict Evans

Countless Super Bowl parties with their inveterate nachos, wings, beer and wine have come and gone. This 53rd Super Bowl will be different. 

With legalization behind us, I'm into deepening the conversation about the benefits of cannabis, if not altogether talk about advocacy, namely that of former NFL star, Eugene Monroe who champions #cannabis4pain. 

Back in March 2016, Eugene Monroe (Jacksonville Jaguars 2009-2013; Baltimore Ravens 2013-2016) was the first NFL player to advocate the use of cannabinoids to treat chronic pain and sports-related injuries.

Using his hashtag #cannabis4pain, Eugene says, "I am calling for the NFL to remove marijuana from the banned substance list; fund medical marijuana research, especially as it relates to CTE; and stop overprescribing addictive and harmful opioids."

Pretty bold statements and requests to be sure. Right? But he's making a difference in this fight because of his stance against the opioid crisis. He would know as the sports world is hard hit. He is the Athletic Ambassador for Doctors for Cannabis Regulation, donates regularly to research and invests in community programs. He is also Diversity Consultant for Green Thumb Industries.

He is living proof that marijuana helps athletes suffering from the crippling effects of neurological symptoms of CTE. In this VICELAND video, Eugene talks about his battle with pain.


Viceland is surely no stranger to such hot topics. But now Forbes' Katie Shapiro, published an article January 31, 2019 focusing on the 5 most prominent retired NFL players advocating marijuana research for athletes and pushing for real change in 2019.

For one, Joe Montana, the legendary quarterback of the San Fransisco 49ers and Hall of Famer has invested in Caliva. "As an investor and supporter, it is my opinion that Caliva's strong management team will successfully develop and bring to market quality health and wellness products that can provide relief to many people and can make a serious impact on opioid use or addiction."

ESPN reported that 71% of 644 NFL players surveyed misused opioids. Is it me or is that number high?

Marvin Washington, 11-year defensive end for the New York Jets, Denver Broncos and San Francisco 49ers is now VP Business Development for Isodiol International, a global leader in CBD research. He isn't messing around when it comes to cannabis advocacy. He serves on the board of Athletes for Care, which encourages the use of cannabis as medicine. He participated in a 2017 NFL Player's Association lawsuit against former Attorney General Jeff Sessions to overturn the federal classification of cannabis as a Federal 1 drug.

Retired running back for the New York Giants, Tiki Barber Co-founded Grove Group Management. As an investor in North-American cannabis start-ups, Tikki is an advocate for federal cannabis legalization.

Ricky Williams, former running back whose career spanned 12 seasons in the NFL and one in the CFL, is now a trained herbalist and healer. The Real Wellness founder was forced to retire when he tested positive for marijuana, not once but twice! He is now dedicated to being a healer and breaking down stereotypes. I personally think he's killing it; have you ever seen a prettier site?

Despite the rallying cry from all these wonderful men who've suffered greatly for their passion and sport. Despite all the scientific and proven results of marijuana as medicine to treat epilepsy as well as chronic pain and that's to say nothing of the mounting evidence that its use in fighting opioid addiction is effective, CBS, the official Super Bowl broadcaster, rejected to run the ad of the medical marijuana company Acreage Holdings whose message is "The Time is Now for Sensible Legislation." 

See the ad for yourself and share away! 




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